First Credit Union Survey

Banking hasn’t really changed in decades—but expectations have.

We’re exploring the idea of a new, digital-first credit union designed around how people actually live, spend, and save today. Before building anything, we want to understand what matters to you.

This quick survey takes about 2–3 minutes. Your answers will directly shape what comes next.

* Required

1. What is your age group?

Under 18

18–24

25–34

35–44

45–54

55–64

65+

2. What is your ZIP / Postal Code?

3. What country do you currently live in?

4. Who do you currently bank with? (Optional)

5. How satisfied are you with your current banking experience? (Optional)

Very satisfied

Somewhat satisfied

Neutral

Somewhat dissatisfied

Very dissatisfied

6. When you think about banks or financial institutions, how much do you trust them? (Optional)

Completely trust

Mostly trust

Neutral

Mostly distrust

Do not trust at all

7. Before today, how familiar were you with credit unions? (Optional)

Very familiar

Somewhat familiar

Heard of them, but not sure how they work

Not familiar at all

8. Imagine a "digital-first credit union" designed for your generation (mobile-first, low fees, optional human support via chat or video). How appealing does that sound to you? (Optional)

Very appealing

Somewhat appealing

Neutral

Not very appealing

Not appealing at all

9. What frustrates you most about your current banking experience? (Optional)

10. Which of the following matter most to you in a banking experience? (Optional)

11. How open would you be to trying a new financial institution if it better matched your needs? (Optional)

Very open

Somewhat open

Neutral

Not very open

Not open at all

12. Would you be interested in helping shape this new credit union through future short surveys? (Optional)

Yes

Maybe